Description

Sector Trends is a computerised strategic analysis package and service for evaluating market, growth and financial strategies, and monitoring business performance. It provides an interactive, user-friendly means for identifying business sectors and subsectors in South Africa which are likely to offer greatest market potential to the user company. It enables the user company to determine realistic performance measures under changing economic circumstances and to monitor its progress relative to these.

Service Provided

Sector Trends is updated on a quarterly basis with latest data available and most recent economic forecasts by Econometrix. It is provided on an annual service basis which includes ongoing user support as well as software and data/forecast provision. The package is able to run on any Pentium-level microcomputer with at least 8Mb RAM and with Microsoft Office 95, 97 or 2000 installed.

Function

• Quantifies the likely potential of alternative sectors, strategies and scenarios.
• Uses Economic Attractiveness Factors prioritised by the user company to evaluate alternative market strategies.
• Can be used as a basis for ongoing business forecasting and monitoring, taking into account economic circumstances and trends.
• Can be used by public sector organisations to determine economic growth strategies likely to be most beneficial towards their policy objectives.

Uses

Sector Trends makes use of:

• A comprehensive database of economic data on business sectors and subsectors
• Macroeconomic and sectoral econometric models to forecast likely trends over the next 5 years by business sector
• A set of 20 economic attractiveness factors which the user can select and prioritise in accordance with the nature of the user's business, with a scoring and ranking system that enables comparison of alternative sectors, strategies, ratios and scenarios.
• The client business to the sectors in which it operates
• Interactive software using Windows, which enables rapid retrieval of information and recalculation for alternative economic attractiveness factors, strategies and scenarios.
  
  User Benefits

• Comprehensive business sector and subsector information, including forecasts
• Ability to assess alternative market strategies using economic attractiveness factors of the user company
• Quantification of market potential from identified sectors and subsectors
• Analysis and monitoring of sector trends and ratios as a performance benchmark for company indicators
• Rapid, interactive response to enable use in conjunction with company's strategic planning workshops or meetings
• Sector/subsector market segmentation for business to business marketing.