Frank BeetonPositionConsultant Academic Qualifications
Professional ExperienceAfter entering the world of Road Transport in 1968, he became actively involved in selling and operating trucks and buses in kwaZulu-Natal, and was appointed Regional Truck Area Manager for General Motors, covering that territory, in 1978. Subsequent promotions resulted in relocation, first to Port Elizabeth as Bus and Tender Manager in 1980, and then to Johannesburg as Truck Strategy Manager in 1987. At the end of 1988, Frank left General Motors (then Delta Motor Corporation) to take up the position of National Sales Manager with major bodybuilding concern Poole Industries, and then joined Nissan Diesel in 1990. Over the following 10 years, he advanced to the level of General Manager, Product Planning, having also managed the functions of National Marketing, National Fleet Sales and Tender Sales during this period. During his formal career, he travelled extensively, and gained considerable experience of corporate negotiation at an international level. Frank left Nissan in May 2000, and after a short period as an independent consultant, joined the staff of Econometrix in January, 2001. Areas of FocusFranks current activities include specialist consultancy to the motor industry, and authorship of several publications including !! AUTO ALERT !! (a fortnightly newsletter covering Global Motor Industry developments) and Worldwatch (a monthly column in FleetWatch Magazine). He is also responsible for the co-development and marketing of the Market Segment Analyser software package for the Medium and Heavy Commercial Vehicle Industries, in terms of a co-operative arrangement between Econometrix and Response Group Trendline. Frank facilitated the International VIP business contact programme for the Auto Africa show during 2002, and has recently contributed materially to detailed research projects covering both the local truck and bus markets.
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