Outline  

The forecasting and analysis of printing industry trends or trends that will influence the course of printing, such as consumer spending, adspend and business profitability.

Components   

• Printing Trends : monthly 4-6 page fax/email which discusses recent data releases on indicators directly relevant to printing or on sectors, such as retailing and manufacturing which influence printing.
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• Presentations : On the printing industry outlook by arrangement, as well as the annual Budget Conference.
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• Consultation : Informal, ad hoc telephone consulting.

Potential Clients  

Relevant to printers and investment analysts. This will assist operating firms with budgeting, operational, as well as strategic decisions.